New Librarians' Symposium 6

In February I went to NLS6 to talk about Social Media. Not just to say that "all the cool kids are doing it and so should we", but to show how to do it so that it has maximum effect. It is not enough to just have an account. The tool is not effective without super social media mastery.
So, how do you get support to invest time (and therefore money) in creating and maintaining relationships and networks via social media? Creating "the willing" is the first step.

More importantly: 
In a world where anyone can post anything online, libraries cannot participate in social media without letting go of the idea that they can control everything that is said about them. Often, libraries are part of larger institutions and bound by their rules. 

 How do we push the boundaries? 
How do we let go of the idea of the library as a "dispenser of knowledge" and join the dialogue?

View presentation here
Audio of the presentation is available here